Aurora Parts and Fruehauf, Inc. Announce Exclusive Distribution Partnership
Lebanon, Indiana (July 28, 2022)
Aurora Parts, the nation’s largest supplier of aftermarket semi-trailer parts, and Fruehauf have reached a strategic agreement making Aurora Parts the exclusive aftermarket distributor of all Fruehauf parts in the United States.
Fruehauf, one of the world’s best-known semi-trailer manufacturers, celebrated the grand opening of their new production facility in June 2022 in Bowling Green, Kentucky – reintroducing the Fruehauf brand back in the U.S. after 25 years. At the new facility, they will be manufacturing both composite and sheet and post dry van trailers.
With a nationwide footprint of parts distribution centers, extensive parts inventory, and investment in technology solutions, along with decades of Fruehauf-specific part knowledge, Aurora is keenly positioned to provide Fruehauf customers across the country with best-in-class service. Fruehauf parts are now available on Aurora Parts To Go.
“Aurora has a long history of supplying Fruehauf aftermarket parts and technical support,” said Brad Fulkerson, President and CEO, Aurora Parts. “Fruehauf is a pioneer in the semi-trailer industry, and we are excited to be partnering with them once again.”
“We are confident that this new partnership with Aurora Parts will provide the best support for our customers in the US,” said Tom Wiseman, Fruehauf President. “Fruehauf has always had a great reputation in the market and for it to re-enter the US market after being absent for over 25 years, I think it will be welcomed by many of Fruehauf’s past and future customers.”
Aurora Parts is the leading provider of Aftermarket service solutions for heavy-duty trailering equipment in North America. Aurora’s cutting-edge technology platforms are supported by an industry-leading supply chain and a national network of regional product distribution centers. Aurora’s National Account program, FleetPerform, is supported by North America’s most complete network of trailer dealers providing both part sales and repair services for all makes of trailers. Aurora’s expansive product breadth includes parts from over 450 suppliers covering all brands of trailers. Aurora’s eCommerce platform, Aurora Parts to Go, provides an “on the go” solution for equipment owners, small repair shops, and mobile service technicians by helping connect them to Aurora dealers and an e-catalog of more than 20,000 trailer, chassis, and container parts.
Fruehauf, Inc. is the first name in transportation. The company’s founder, August Fruehauf, was a blacksmith in Detroit, Michigan. He invented the first semi-trailer when helping a client move a boat to the lake in 1914. His invention was so popular that the requests came pouring in and he officially formed the Fruehauf Trailer Company in 1918. Since then, the company’s trailers have been used by governments and private entities around the world, remaining a leader in semi-trailer innovation and production.